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“Relevant, Reliable & Actionable.“


Management firmy - REONIS

Kateřina Bartošová

mobil:
tel. / fax:

adresa:



e-mail:
+420 724 106 734
+420 274 812 355

Nad Primaskou 1339/5
100 00 Praha 10
Czech Republic

bartosova@reonis.eu

mapa


  • 10ti letá praxe v pozici manažera výzkumu trhu pro mezinárodní firmu v oblasti FMCG
  • Bohaté zkušenosti s koordinací kvalitativních i kvantitativních studií


  • This involved:
  • Consumer Research – qualitative & quantitative research (such as consumer segmentation study, product tests CPT/MASQ, price elasticity BPTO, , tracker, general consumer survey GCS, simulated test market STM, Ad Tests, brand image mappings BIM, focus groups, portfolio strategic reviews, various ad hoc projects etc.)
  • Information – evaluation of campaigns & brand activities through consumer disposition funnel, planning etc.
  • Trade Research – analysing retail audit and related data
  • Consumer Dialogue implementation.


  • Agency Cooperation: eg, AC Nielsen, AISA – TNS, Opinion Window, MEMRB and other research agencies abroad such as Information Tools, Total Research, MASMI etc.





    created by: martin.buric.eu 2007


    Management firmy - REONIS

    Kateřina Bartošová
    +420 724 106 734
    +420 274 812 355

    Nad Primaskou 1339/5
    100 00 Praha 10
    Czech Republic

  • 10ti letá praxe v pozici manažera výzkumu trhu pro mezinárodní firmu v oblasti FMCG
  • Bohaté zkušenosti s koordinací kvalitativních i kvantitativních studií